When you first started out in advertising, you probably thought it was simple. Send out campaigns and wait for the phone to ring. But when the calls don’t come in, it’s easy to get overwhelmed looking for leads and forget the basics.
In this episode, you’ll uncover the key differences between two marketing channels – Google PPC and direct mail. Listen now and become the real estate investor everyone calls.
Show highlights include:
- Why direct mail remains the foundation to all real estate investment marketing (even today). (3:53)
- The biggest difference between Google PPC and direct mail – and how this relates back to human emotion. (4:13)
- How Google pushes you past even the most detail-oriented competitors with one simple tool. (8:19)
- The “Slight Edge” theory and why it never fails you. (10:25)
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Need help with your online marketing? Jump on a FREE strategy session with our team. We’ll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy