SEO for Real Estate Investors
SEO should help homeowners who could sell you a house find your business.
That starts with a website that explains where you buy, how you work, and what a seller can expect when they contact you.
At Adwords Nerds, we handle technical SEO and content creation for real estate investors. We also review your visibility in Google AI search and ChatGPT Search, using what we learn to guide the work.
Start with what's getting in the way
Before we add another blog post, we look at your website.
Can search engines reach your important pages? Do those pages explain your offer? Can a homeowner find what they need and contact you?
Sometimes the problem is technical. A useful page isn't getting indexed, or a redirect sends people to the wrong place. Sometimes the page itself needs work.
We investigate, make the agreed changes, and check that they worked.
Answer the questions that matter to a seller
Imagine you've inherited a house full of somebody else's belongings.
You don't live nearby. You don't have time to empty it. And you have no idea what to do with the furniture.
“Do I have to clean this place out before you buy it?” is a pretty important question.
If your answer is no, explain that. Tell the seller what happens to the belongings and what they'll need to handle.
We create and improve pages around those kinds of questions, along with the pages explaining your buying areas, your process, and your company. The answers come from how you actually do business.
Use the experience you already have
You may have a useful story sitting in a video, a seller interview, or a deal you haven't written about.
What was difficult about the property? What did the seller need? How did you handle it?
We work with you to turn those details into useful content, with permission from the people involved. We also improve existing pages when that's where the work belongs.
You'll help us get the facts right. We'll handle the writing and agreed website changes.
Bring SEO and AI visibility together
We also check how your business appears in Google AI search and ChatGPT Search.
We look at the answers, the sources they cite, and whether they describe your business accurately. Those findings help us decide what needs fixing or explaining on your website.
Our AI visibility page explains that work in more detail. It's part of the same coordinated plan.
Find out what happens after the visit
We check inquiry tracking at the start and review the searches, visits, and leads we can identify.
Then we need your team's feedback.
Was it a homeowner in your buying area? Was it a property you could buy? Did the inquiry turn into a conversation, an appointment, or a deal?
Your team handles follow-up. What you learn helps us decide where to focus next. If we don't know where a lead came from, we say so.
Let's look at your market
We'll agree on the website, buying market, and scope before work starts. We can arrange local listing work when needed. Larger rebuilds and additional markets are scoped separately.
If you need leads next week, I wouldn't build your plan around an SEO deadline. We can discuss where paid search fits, too.
Bring your website and your goals. We'll talk through what needs work and whether we're a fit. We can't promise a particular ranking or number of deals.