Enough Talk – how do we actually do this, anyway?
Services Mentioned:
Optimizely
http://optimizely.com
Visual Website Optimizer
http://vwo.com
Google Analytics
http://analytics.google.com
Tutorials on Using Google Content Experiments:
http://blogs.techsmith.com/inside-techsmith/content-experiments-google-adwords/
https://support.google.com/adwords/answer/2404033?hl=en