How To Split Test Your Landing Pages
Enough Talk – how do we actually do this, anyway? Services Mentioned: Optimizely http://optimizely.com Visual Website Optimizer http://vwo.com Google Analytics...
Videos
-
-
The 1 To 1 Method
Our In-House methodology for testing landing pages…
-
Tracking Conversions?
A Bit Boring? Maybe. But if you’re not doing this, you’re dead in the water… Google Support Document On Tracking Form Fills:...
-
What Makes a Good Landing Page?
The Basic Things that all your landing pages should include… Link to the DKI Tutorial listed in the video:...
-
Introduction To Module 4
Landing Pages Can Make or Break Your Account – and Here’s why…
-
Homework (Plus Walkthrough)
Follow the process to reap huge improvements over time… This week, I’d like you to: – add all possible ad extensions to your account – create new ads in 5...